I want to attend!

The Business Master Class where bold and audacious leaders...


Breakthrough strategies to grow your revenue, your team, and your impact.

Rated World's Best Business Master Class

Rated World's Best* Business Master Class.

9.98 out of 10 rated by 7,724 global business leaders.


500+ Profit-Producing Strategies

Disclosed in This Fast-Paced and Intensive Virtual Business Master Class

You'll learn the BEST of what's working NOW to gain an edge over your competitors

Darren leading a virtual Business Master Class
"My revenue grew by over 30% and the profit increased by more than 4 times, all with the same number of employees."
Headshot of Lori Sunderman

Lori Sunderman


"First time breaking $1M on a 1099 during an industry downturn, thanks to applying insights from BMC."
Headshot of Dan Mumm

Dan Mumm

Realtor, Huntington & Ellis

Darren smiling and pointing off-camera
Darren gesticulating in front of screens during a filming of Business Master Class
"I increased my revenue by 125% in just one month by implementing just one thing that I learned from the Business Master Class."
Headshot of Lisa Chase

Lisa Chase

Owner & CEO, Back 2 Normal Physical Therapy

Who this is for

You're in the right place if...

You're after

High Growth

You want to play BIG. You have the audacious goals to tackle big challenges, transform communities, or revolutionize an industry.

You're pursuing

Serious Impact

You want to build a business with a product or service that makes a significant positive difference to people, animals, or our world.

You're seeking

High Performance

You want to build a world-class company comprised operated by A-players delivering unparalleled excellence to grateful clients.

If any of those resonate, I encourage you to read on.
This Business Master Class has touched the lives of thousands of people through the ground-breaking strategies that have transformed businesses across a wide range of industries.

A note from Darren

Why this and why now...

As a high-performing business leader, you know how fast the marketplace changes. You know that every day you face universal business challenges and new ones in this ever-changing landscape of evolving technology, the war for talent, social and political upheaval, and AI invasions.

You may know that I spent 25+ years in the corner offices and conference rooms with our most successful business leaders. I was given unprecedented access to study their strategic playbooks, interrogate their teams, and investigate their lives and methodologies.

This has given me incredible insight to learn HOW these world-class leaders and companies created their hyper-growth, outflanked their competition, recruited and led their high-performance teams, created awe-inspiring customer experiences, and cultivated a cult-like superfan customer following.

The current stage or size of your business doesn't matter. All that matters is the size of your ambition and the stiffness of your spine to step up and take action to join us.

Together, we can help you win superfans, dominate your market, revolutionize your industry, transform your community, and help you make your big impact in the world.

Business Master Class is designed for...

Unusually driven business builders pursuing MASSIVE growth


Experienced & already successful business owners


Early-stage or start-up phase business builders


Those with revenue & culture


The key integrators needed to apply new strategies

Darren Hardy sitting and smiling off camera

What you'll learn

  • Sales breakthrough ideas

    New strategies to multiply new leads conversions and increase revenue.

  • Market dominance positioning

    Persuasion and influence strategies to make the trusted authority.

  • Build loyal customer superfans

    The psychological triggers behind cult-like devotion to drive viral growth.

  • Scaleable hyper-growth

    Systems to radically accelerate your growth safely and sustainably

  • Build your A-team & culture

    Secrets for recruiting, retraining, and driving high-performance results.

No where else in the world...

Can you access these elite insider success strategies - only here.

"Darren's rifle strategy grew our business 23x BMC ticket price!"


Results to expect

Industry Authority

Your breakthrough results will make you the sought-after market authority

Clear & Proven Plan

With your step-by-step plan in hand, you’ll gain confidence and certainty.

Positive Influence

Your success will be an inspiring example to your team, clients & family.

Massive Business Growth

Build a valuable business legacy asset and make a big positive impact.

Time & Financial Freedom

The right operational systems in place will free you to deliver on promises.

"With my first BMC, my business grew to a million a year business."
"Since then, we have franchised and opened an online location and have grown to a multi-million a year business."

MICHAEL J SOLER Founder, Blue Line K-9

This is not a "one-and-done" event...

This is a full year of growth and support.

Begin your Business Master Class experience with a fully immersive three-day business training with Darren. Unmatched anywhere in the world, Darren's content, delivery style and expertise are why we receive a 9.98 attendee satisfaction rating every BMC!

That is just the beginning as you leave BMC equipped with the right resources to take immediate action on your learnings and big ideas.

Our proprietary HARDYbot and BMC A.I. Integration Portal tools make post-event implementation straightforward and simple, so you and your team can experience a “return on event investment” quickly.

And that's not all...

All this, combined with the accountability and connection that's available to you inside our Hardy Club Community platform, creates a powerful combination, ensuring you reach the next level of your business journey fully supported by Darren, the A-Team and our BMC Alumni Community along the way.

Full Year Support including Immersion with a three day business master class, Accountability with the Hardy Club Community, and Action with AI Integration Portal and HARDYbot

The Darren Hardy Business Master Class

Why This Event Is Special & World Class

Unrivaled track record

With an exceptional 9.98 satisfaction rating, the Darren Hardy Business Master Class is not just acclaimed—it's proven.

More than 7,724 global business leaders have experienced the business and future-changing results after applying the breakthrough strategies gained in this exclusive environment.

There is nowhere else in the world where you can learn what is revealed here.

Complete comfort & convenience

In this engaging, virtual and intimate environment, you get a front-row seat throughout our three days together.

Bid farewell to costly and exhausting travel or the need to dress in uncomfortable business attire to sit in a cold hotel ballroom.

This format allows you to stay focused on getting the most out of the content in a controlled environment of your choice!

Exclusive mentorship from Darren Hardy

During our 3-Day event, you'll be learning from Darren all day, every day. There will be no parade of speakers to endure that you wouldn't pay to listen to otherwise.

Oh, and no zoom yoga, dancing, meditations, chanting, chest-beating, fire walking, or jumping up and down like a fool!

"The BMC strategy about building relationships added $500k in revenue to my business in 2023."

DAN TRIPP CEO, Advocacy Architects

  • "Broke our all-time revenue record then doubled it!"

    Steven Wijaya

    Consumer Goods

  • "Top line revenue grew $10M in one year after."

    Tina Webb


  • "Built and sold a new app company for $60M."

    Trey Moore


Plus, get access to these exclusive bonus gifts - this April only

$4,740 Value

Where Achievers Meet

Hardy Club Annual Pass

World’s most valuable virtual country club

More than 5,000 global leaders pay $4,740 annually to have access to the Hardy Clubhouse and all the resources, idea exchanges, and invaluable associations inside.

This is the high-level association base you’ve always been looking for. Never again will you be at a loss to get connected to almost anyone you want - for the rest of your life.

With your registration, you will be given this annual access pass complimentary, as an added gift.

$10,000 Value

Automatic Action Engine

BMC AI Integration Portal Annual Pass

Darren has designed the proprietary prompt formulas for every BMC strategy you will learn allowing you to input your business, product or service and target customer profile.

Armed with those formulas, the AI engine will immediately output all your marketing communications, ad copy and creatives, video scripts, blog articles, social media posts, email sequences, mobile marketing campaigns, and more.

It will also output your entire recruiting, vetting, onboarding, and training system as you bring on top talent and build your high-performing culture.

Access to this portal programmed with Darren's proprietary strategy formulas is worth the price of admission alone.

With your registration, you will be given this annual access pass complimentary, as an added gift.

$5,000 Value

Darren on your desk!

HARDYbot Annual Pass

2024 introduces an unprecedented companion to your BMC journey—the HARDYbot. With exclusive one-year access, this AI bot has been trained on the complete Business Master Class curriculum, plus hundreds of hours of private Q&A sessions, offering personalized business advice, mirroring Darren's insights tailored to your unique challenges.

This also includes any team building and leadership issues you encounter-recruiting top talent, vetting, onboarding, training, motivation, and driving high-performance on your team.

Imagine having direct business guidance from Darren 24/7/365. HARDYbot now makes this a reality.

With your registration, you will be given this annual access pass complimentary, as an added gift.

$5,000 Value

Don't miss a thing

Event Recording Access

While we recommend you join us throughout BMC LIVE, we understand you may have a conflict arise during our days together.

This is why we provide session recordings during and after Business Master Class for a limited time. This allows you to have greater flexibility during BMC and in the days following, as you implement and take action on your learnings.

You will have the opportunity to Rinse and Repeat these invaluable recordings for up to 96 hours after Business Master Class ends.*


The Ultimate Playbook

Exclusive Handbook Gift

Designed and crafted with excellence by Darren himself, this handbook is not just a companion for your Business Master Class journey; it transforms into an invaluable playbook that continues to guide and inspire long after our three-day event has concluded.

Total Bonus Gift Value


"I am a rinse-and-repeat on the BMC. This class will be worth 100 million to my bottom line by 2025."

Antonia Roybal Mack Founder, Royal-Mack & Cordova

Documentation beats conversation.

Why our Alumni return again & again...

7,724 global leaders have proven breakthrough results.



Your business transformation begins April 22-24, 2024


for one year

BMC Experience

Yearlong business growth journey

Everything you get...
  • Virtual Business Master Class with Darren Hardy
  • Beautiful hardbound BMC Handbook gift
  • Hardy Club Annual Pass
  • BMC AI Integration Portal Annual Pass
  • HARDYbot Annual Pass
  • BMC recording access for 96 hours post-event

Or pay-in-full to save $745

*** Most Popular ***


for one year

All-Inclusive VIP Experience

Elevated experience - Limited Availability

Everything in BMC EXPERIENCE plus...
  • VIP-exclusive rooms, networking & meet-ups
  • Private Q&A sessions with Darren during the event
  • Post-event VIP-exclusive mentoring session with Darren (extra $5,000 value)
  • VIP Q&A recording access (lifetime access)
  • FIVE extra days of recording access post-event

Or pay-in-full to save $1145



for one year

BMC VIP Team Pack

Upgraded experience for Leader + 3 Team Members

Everything in BMC EXPERIENCE and VIP EXPERIENCE plus...
  • Bring three business leader rock stars with you
  • Auto-upgraded seats to VIP for you and your team at no additional cost. (that's an $8,000 gift)

It has been proven you will experience more than a three times greater impact on future results if you attend with peers or team members.

Pay-in-full to save $1,985

300% ROI Guarantee

If by the end of only the first day, you don’t think you will see a 3 TIMES RETURN ON INVESTMENT, you can excuse yourself from the session, send back your materials and you will be 100% reimbursed.


Yes, we are that confident you will absolutely love the impact this will have on your future. More info here.

Have questions?

Find out directly from Darren as he answers several commonly asked questions.

Have more questions?

Read below or our Member Experience team is standing by on LiveChat to help you!

Who is this Business Master Class for?

The Darren Hardy Business Master Class for unusually driven entrepreneurs and business leaders looking to build and accelerate a high-impact, high-growth, and high-performing enterprise. At the Business Master Class, Darren will cover more than 500 business-building breakthrough ideas and strategies drawn from the best in the world. With them, you can choose to become the market authority, dominate your industry, influence those you lead, transform your community and make a lasting impact.

Do these strategies apply to all industries?

Yes, these strategies are universal principles that always work for all businesses. You’ll learn what drives human psychology to respond, to buy, to buy more, to buy more often, to refer others, and to champion your cause. Darren has spent a career collecting, testing and proving which principles work for the small to mid-size business, and those are the principles taught in the Business Master Class.

I don't have the money right now

Every self-made millionaire starts at zero. So what separates them from everybody else? Nothing. They were just resourceful. You can be good at one of two things: making money or making excuses, but you can't be good at both. Your set of circumstances may require you to be resourceful, and if so, it will 100% be worth it. 300% in fact – Darren is guaranteeing you’ll see how you will see at least 3X your investment. You spend a dollar and are guaranteed to see 3 in return. So, not only will this become free to you… it will PAY you to be here. In results, of course!

I'm worried about virtual events. How does it work?

Our Alumni report that the learning experience in the virtual environment is superior to anything else. You always have the best seat in the house, up close and personal! Plus, it’s a huge bonus to not have to pack a bag, travel across the country, or in many cases across the world, only to sit in a cold, cramped ballroom full of strangers where you mostly spend the day, ironically, looking at a jumbotron screen the whole time. This way, you can participate in the Business Master Class right from your normal environment.

I have a scheduling conflict during the event dates. Will this event be recorded?

Absolutely! We understand that life can be busy, and conflicts can arise. That's why we offer complimentary access to event recordings for all BMC guests. This valuable gift allows you to fully immerse yourself in the event content, even if you can't attend it live. We do the HardyHustle and aim to have the recordings available as soon as possible at the end of each day of BMC. After the event concludes, you will have access to the event recordings for a generous 96-hour period. VIP guests enjoy a more extended recording access period. In addition to the initial 96-hour window, VIPs get an additional five days of recording access. This totals more than a week of post-event access, giving VIPs ample time to revisit and reinforce their understanding of the content.

This is a really big decision for me. How do I decide?

It's okay if you are a little nervous. Many of the now-alumni of the Business Master Class felt like they would be a little out of their element before they came as well. They, too, thought maybe they or their business wasn't ready or didn't qualify, but then they attended and they rose up to meet the level of the rest of the group. As Darren’s mentor, Jim Rohn said, “Don't join an easy crowd. Go where the expectations are high. The challenge is great, and the demands are many because that's where the victory is sweet.”

What is the schedule for the 3-Day BMC Event?

Our upcoming BMC is Monday-Wednesday, April 22-24. We always start our event on time at 10AM Eastern Time and conclude each day around 7:30PM Eastern Time.

What are the technology requirements to participate in this virtual event?

Darren’s Business Master Class is delivered LIVE virtually. A private, distraction-free environment with a reliable internet connection for the 3 days you are with us is all you need.